Research

The Symbolon programme of research, publication and leadership events
Our Symbolon Project partners with leading journalists, academics, and industry bodies to examine, understand and help mitigate the global trust crisis. Regular in-depth reports and associated events are created to provoke debate, influence regulation, and support new standards of integrity.

Research and Publications

In Defence Of The Human

Reclaiming Knowledge In The Disinformation Age
"The World Has A Fake Problem" (see below) unpacked the disinformation crisis. This deeper analysis examines the five critical information industries it threatens - journalism, market research, academic publishing, legal information and medical publishing - and how authentication shifts the challenge from trust to proof.

The World Has A Fake Problem

The Authentitas Fix. How It Works. Why It Matters.
Fake videos. Fake identities. Fake evidence. Fake publications. Synthetic content is a structural threat to journalism, all critical information industries, and democracy itself. This brief manual unpacks the core dynamics of disinformation, analyses the limitations of current solutions, and makes the case for authentication.

The New Economics of Trust

Accountability, Authenticity and Authentication
This industry consultation explores whether journalism can transform its challenges of credibility into economic opportunity, by treating trust as a tangible business asset. As synthetic content becomes ubiquitous and indistinguishable from institutional journalism, can authentication create sustainable competitive advantage? And do the unique heritage and current strengths of the Scandinavian news media position them for both robust defence and new growth?