Research

The Symbolon programme of research, publication and leadership events
Our Symbolon Project partners with leading journalists, academics, and industry bodies to examine, understand and help mitigate the global trust crisis. Regular in-depth reports and associated events are created to provoke debate, influence regulation, and support new standards of integrity.

Research and Publications

The New Economics of Trust

Accountability, Authenticity and Authentication
This industry consultation explores whether journalism can transform its challenges of credibility into economic opportunity, by treating trust as a tangible business asset. As synthetic content becomes ubiquitous and indistinguishable from institutional journalism, can authentication create sustainable competitive advantage? And do the unique heritage and current strengths of the Scandinavian news media position them for both robust defence and new growth?
Read the report now